Wednesday, June 15, 2011

"If It Feels Good Do It": to go beyond using neuromarketing

"If It Feels Good Do It": to go beyond using neuromarketing Tube. Duration : 49.25 Mins.


Google Tech Talk June 8, 2009 ABSTRACT "If It Feels Good Do It": the emergence of correlations between the measures presented biometric and the response from the media, by Marquis Andre: With neuromarketing to go Beyond Click-Through. Advances in neuro-marketing over the past decade, the industry up to a point where he finally moved a useful contribution to the marketing and product designers toolbox. Mr. Marquis will show how the pursuit of seconds, the second commitmentConsumers interact with a variety of media with biometric measurements such as eye tracking, heart rate, respiration and GSR allows moving companies to better understand how to develop cognitively and emotionally react to visual information. He presented examples that show how companies advertisers, television and the web have their vehicles are optimized to avoid confusion, break through the clutter and the response from consumers to maximize the maintenance and prevention of undesirable behaviors such as fastThe forwarding path and navigation. André Marquis is currently Senior Vice President of Sales and Marketing Research for domestic purposes, to solve difficult problems of market research and analysis by measuring the emotional reactions of the unconscious is dedicated to the media. Andre has a long history of successful technology-based starting point for initiatives, with particular attention to winning in the markets in which evidence-based decision-making is of crucial importance, such as advertising, healthcare and pharmaceuticals. FirstWorld of business, Mr. ...

Tags: google, tech, talk, neuromarketing

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